This unit examines how connected data, storage systems, and master data management enable scalable personalized experiences in Customer 360 initiatives. Students will learn to develop data strategies, assess stakeholder attitudes and cultural barriers, and apply data-cloud and MDM concepts to design responsible, engagement-focused solutions that prepare them for technical implementation in subsequent units.
Learning Objectives
- Analyze the role of connected data and identity resolution in delivering personalized experiences and identify common technical and organizational barriers to implementation
- Design a high-level data strategy that integrates data cloud architectures, storage considerations, and master data management to support Customer 360 personalization goals
- Evaluate stakeholder attitudes, privacy/ethical concerns, and cultural factors related to personalization and recommend adaptive culture changes and governance practices to mitigate risk
- Apply data-driven principles to create a prototype customer or fan engagement plan that leverages MDM and data-cloud concepts to improve relevance and measurement
Curriculum
- 1 Section
- 10 Lessons
- 30 hours
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- Unit 2 — Connected Data for Personalization10
- 1.1WITHOUT CONNECTED DATA, PERSONALIZATION ISN’T EASY20 mins
- 1.2PUTTING TOGETHER A STRATEGY20 mins
- 1.3ATTITUDES TOWARD PERSONALIZED EXPERIENCES20 mins
- 1.4THE EMERGENCE OF DATA CLOUD20 mins
- 1.5DATA STORAGE20 mins
- 1.6MASTER DATA MANAGEMENT20 mins
- 1.7THE OTHER 99% OF HUMANS AND BUSINESSES20 mins
- 1.8BUILD AN ADAPTIVE CULTURE20 mins
- 1.9A NEW ERA OF DATA-BASED FAN ENGAGEMENT20 mins
- 1.10NOTES20 mins
Instructor
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