This unit turns brand strategy into scalable content, video, pricing, and sales systems that drive conversions across the customer journey. Students will learn to craft messaging, produce and repurpose episodic content (including AI-enhanced video), design self-service tools and landing experiences, and align sales processes and revenue teams with meaningful success metrics.
Learning Objectives
- Analyze the Endless Customers Typical Journey™ to identify key touchpoints for content, self-service tools, pricing, reviews, and sales activities and produce a mapped customer journey with prioritized conversion opportunities
- Apply the StoryBrand BrandScript to develop messaging and create content briefs and two video outlines (product/service-fit and landing-page) optimized for repurposing across channels and YouTube-as-website strategies
- Demonstrate an AI-enhanced production and repurposing workflow by producing an episodic-content plan, a three-month content backlog, and a publication/repurposing schedule for multi-channel distribution
- Evaluate pricing approaches, customer review strategies, and sales-process models to define an effective revenue-team structure and a four-step sales process with measurable success metrics beyond basic website traffic
Curriculum
- 1 Section
- 28 Lessons
- 30 hours
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- Unit 3 — Content, Conversion, and Revenue Systems28
- 1.1How to Build a Brand That’s Impossible for Humans and AI to Ignore20 mins
- 1.2The Future of Online Pricing Is Here20 mins
- 1.3What Does the Perfect Review Look Like?20 mins
- 1.4Create Your Content20 mins
- 1.5Video 3: Product/Service-Fit Videos20 mins
- 1.6How to Treat YouTube Like Your Website20 mins
- 1.7Note20 mins
- 1.8Using AI to Enhance Video Production and Repurposing20 mins
- 1.9Pulling Back the Curtain: Great Examples of Self-Service Tools20 mins
- 1.10Defining Your Sales Process20 mins
- 1.11What Makes an Effective Revenue Team?20 mins
- 1.12Leaders Must Lead the Charge20 mins
- 1.13How to Craft Your Message with the StoryBrand BrandScript20 mins
- 1.14Final Thoughts: Connecting with Human Content20 mins
- 1.15Clear Purpose and Role Definition20 mins
- 1.16Disrupting Beyond The 4 Pillars20 mins
- 1.17The Right Sales Activities20 mins
- 1.18The Endless Customers Typical Journey™20 mins
- 1.19Preview: The 5 Components of Endless Customers20 mins
- 1.20The Path Forward: Redefining Success Metrics Beyond “Website Traffic”20 mins
- 1.21Build a Backlog of Content, Publish, and Never Stop20 mins
- 1.22Video 4: Landing Page Videos20 mins
- 1.23Produce Episodic Content to Repurpose Across Different Channels20 mins
- 1.24Publish, Repurpose, and Extend Your Reach20 mins
- 1.25Note20 mins
- 1.26Four Steps to Creating an Effective Sales Process20 mins
- 1.27A Word of Warning20 mins
- 1.28The Authentic 1520 mins
Instructor
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