Assignment Selling and Optimization

This capstone unit trains students to operationalize and scale a customer-focused digital marketing and assignment-selling system across channels, technology, and teams. Students will integrate messaging, video assets, homepage and UX improvements, ethical and privacy safeguards, and continuous improvement processes to drive measurable sales performance.

Learning Objectives

• Analyze website UX, homepage hero, messaging consistency, and customer-journey videos to identify at least three prioritized improvements that increase trust and guide user action based on performance data
• Apply assignment-selling techniques and accompanying scripts by designing and implementing a sales workflow and technical integration plan that demonstrates improved average sale metrics in a simulated or real campaign
• Demonstrate ethical, privacy, and security best practices by creating a compliance checklist and technical implementation plan that protects user choice and data across platforms
• Evaluate organizational culture, quality monitoring, and continuous-improvement processes by producing a measurement plan with KPIs, an update cadence, and an expansion strategy for other media and channels