This unit examines how generative AI, immersive media (AR/VR), deepfakes, and AI-enabled services (health, education, urban systems) shift consumer behavior, trust, and workforce needs relevant to agribusiness marketing and management. Students will evaluate risks and opportunities, prototype AI-informed outreach or education concepts, and forecast market and workforce implications to guide ethical adoption and strategy.
Learning Objectives
- Analyze how generative AI in media, gaming, AR/VR, and deepfakes alters consumer perception and trust and identify at least three implications for agribusiness marketing and brand management
- Evaluate ethical, legal, and authenticity risks associated with AI-driven content and propose at least two concrete mitigation and verification strategies for agribusiness communications
- Apply AI-enabled media tools (text-to-video, computer vision mockups, or AR concepts) to produce a one-page marketing/education concept and accompanying visual mockup for an agribusiness product or service
- Develop a two-year forecast that predicts at least two market or workforce shifts driven by AI in health, education, or urbanization and recommend two curricular or business responses for agribusiness employers or educators
Curriculum
- 1 Section
- 27 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 2 — AI, Media, and Market Impacts27
- 1.1When the Robots Come to Hollywood20 mins
- 1.2Text-to-Video: AI’s Visual Storytelling Breakthrough20 mins
- 1.3Truth Versus Technology: The Deepfake Battle20 mins
- 1.4Trust in a Time of AI: Media’s New Reality20 mins
- 1.5AI Search: Google’s Make-or-Break Moment20 mins
- 1.6Media’s Next Wave: Deep Immersion20 mins
- 1.7Gaming and The New Social Playground20 mins
- 1.8Skin in the Game: Sports’ Digital Gold Rush20 mins
- 1.9Beyond Screens: AR’s Wearable Future20 mins
- 1.10Notes20 mins
- 1.11The Quantified Self20 mins
- 1.12Medical Imaging and Computer Vision20 mins
- 1.13AI-Powered Surgeries20 mins
- 1.14Preventative Approaches20 mins
- 1.15How I Built My Own AI Health Bot20 mins
- 1.16Notes20 mins
- 1.17Developing Critical Thinking Skills20 mins
- 1.18Prioritizing Social Skills20 mins
- 1.19The Parental Pivot20 mins
- 1.20Notes20 mins
- 1.21Adoption of AI-Powered Tools in the Classroom20 mins
- 1.22Debating the Value of Higher Learning20 mins
- 1.23Learning for All20 mins
- 1.24Notes20 mins
- 1.25Brooklyn and the New American Landscape20 mins
- 1.26An Urbanization Revival?20 mins
- 1.27Will Gen Alpha Even Want Cars?20 mins
Instructor
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