AI, Ethics, and Future Trends

This capstone unit investigates advanced artificial intelligence concepts (including quantum AI and AI subsystems), their societal and environmental impacts, and strategies for building protections and empathetic behaviors into social media technologies. Students synthesize technical, ethical, and strategic perspectives to create responsible, forward-looking social media marketing recommendations.

Learning Objectives

• Analyze the opportunities and risks that quantum AI and AI subsystems present to social media marketing strategies, including effects on reach, virality, and audience behavior
• Evaluate ethical, legal, and societal implications of deploying AI-driven tools in social media campaigns, addressing privacy, bias, environmental impact, and long-term social consequences
• Apply design and governance strategies to propose technical protections and empathetic AI features that mitigate harm and align with responsible marketing practices
• Demonstrate synthesis of emerging AI and environmental trends into actionable, sustainable social media marketing recommendations for stakeholders