Metaverse Business Strategy and Implementation

This unit synthesizes platform, marketing, financial, and ethical considerations to implement virtual business initiatives across metaverse environments. Students will evaluate metaverse platforms, design payment and engagement strategies, address healthcare and accessibility requirements, and prepare scalable plans for future adoption and measurement.

Learning Objectives

• Analyze and compare metaverse platforms (e.g., Roblox, Epic, Somnium Space, Bloktopia, Voxels, Shopify integrations) by audience, monetization models, technical requirements, and brand fit to recommend appropriate channels for specific business goals
• Apply payment processing and financial principles to design a compliant, secure transaction flow for virtual goods and services, including in-world currencies, NFT considerations, and integration with traditional payment systems
• Evaluate ethical, legal, accessibility, and healthcare-specific considerations for metaverse applications by proposing accommodations, privacy safeguards, testing protocols, and professional development plans to ensure safety and regulatory compliance
• Demonstrate strategies to increase brand awareness and customer/employee engagement in the metaverse by creating influencer partnerships, employee engagement initiatives, and metrics-driven plans for ongoing education and campaign measurement