Design, Test, and Measure UX

This unit teaches students how to adapt UX designs for specific channels, apply core visual design principles, conduct usability testing, and measure UX outcomes to inform iteration. It builds on prior research and prototyping skills and prepares learners to refine and implement solutions in the capstone unit.

Learning Objectives

• Analyze user needs, device constraints, and platform conventions to create channel-specific design artifacts (wireframes or prototypes) optimized for mobile, web, and emerging interfaces
• Apply visual design principles—including layout, typography, color, and accessibility standards—to produce high-fidelity mockups that communicate hierarchy and brand consistency
• Demonstrate usability testing techniques by planning, conducting, and synthesizing results from at least two test methods (e.g., moderated, unmoderated, A/B) and iterating designs based on user insights
• Evaluate UX effectiveness using qualitative and quantitative measures (e.g., task success, time-on-task, SUS, analytics) and prioritize measurable design improvements aligned to user and business goals