Technology, Ethics, and Communication Trends

This unit examines how emerging technologies—especially AI and historic shifts in computing—are reshaping digital communications, marketing, education, and corporate responsibility. Students explore ethical and sustainability considerations, apply problem‑solving to design AI‑augmented strategies, and learn methods to measure and report progress in real‑world contexts.

Learning Objectives

• Analyze emerging AI and computing trends (including the Wave 2 minicomputer era) to determine their impacts on digital communications, marketing, and education
• Evaluate ethical, brand‑alignment, and sustainability implications of AI and technology initiatives and recommend company actions that reflect organizational values
• Apply problem‑solving frameworks and technology tools to design AI‑augmented communication strategies and campaigns that advance climate, education, or social‑good goals
• Demonstrate methods for measuring and tracking the performance of digital communication initiatives by selecting appropriate metrics, tools, and reporting formats