Advanced Event Operations and Risk Management

This capstone unit integrates advanced operational, risk-management, communication, cultural and hospitality skills needed to execute complex events. Building on prior units, students will apply contingency planning, liability/insurance knowledge, hybrid/webinar technologies, negotiation and evaluation tools to plan, operate, and assess professional meetings and events.

Learning Objectives

• Analyze event risks and insurance requirements and develop contingency plans to mitigate liability and respond to emergencies or last-minute disruptions in a provided event scenario
• Apply communication strategies (including email, recorded messages, active listening, and silent facilitation) and digital tools to coordinate stakeholders, vendors, and attendees across in-person, hybrid, and webinar formats
• Demonstrate culturally appropriate hospitality, customs compliance, and negotiation techniques — including use of native speakers and sensitivity to host culture — when designing international or multicultural event components
• Evaluate operational elements (exhibit construction, staffing plans, budget-saving measures, surveys, and entertainment/hospitality services) and produce recommendations to improve event effectiveness and attendee satisfaction