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BMA: Project, Product & Operations
AI-Driven Value Management Practices
Curriculum
1 Section
11 Lessons
30 hours
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Unit 2 — AI-Driven Value Management Practices
11
1.1
The Current State of Value Management in Marketing
20 mins
1.2
What’s Next: Value Management Marketing Powered by AI
20 mins
1.3
Notes
20 mins
1.4
Getting Started with Value Management for Sales in Start-Ups and Small Companies
20 mins
1.5
From Art to Craft to Practice: How Value Management Programs Support Mature Sales Organizations
20 mins
1.6
What’s Next: AI-Driven Value Management for Sales
20 mins
1.7
Note
20 mins
1.8
Understanding the Responsibilities of the Sales Operations Team
20 mins
1.9
Adding AI to Sales Operations to Quickly Scale Value Management Programs
20 mins
1.10
Making the Business Case for Value Engineering Programs: The ROI of ROI Programs
20 mins
1.11
De-risking Partner Relationships
20 mins
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