This unit develops practical skills for deploying, measuring, and governing AI-driven prompts and systems across marketing, customer engagement, and workflow automation. Students will learn to optimize prompts for SEO and advertising ROI, integrate conversational agents and automation into existing systems, and evaluate outputs for accuracy, bias, and ethical risk in preparation for advanced project work in the final unit.
Learning Objectives
- Analyze customer sentiment, predictive signals, and key performance indicators generated by AI tools to inform marketing and personalization strategies
- Apply prompt-engineering techniques and best practices to produce optimized copy, SEO content, ad creatives, and chatbot responses that improve measurable campaign outcomes
- Evaluate AI outputs for accuracy, bias, safety, and ethical concerns and implement pre- and post-generation checks and mitigation strategies
- Demonstrate the ability to design and document an integration plan that incorporates conversational AI, workflow automation, and KPI measurement to deploy and iterate business-focused AI solutions
Curriculum
- 1 Section
- 28 Lessons
- 30 hours
Expand all sectionsCollapse all sections
- Unit 3 — AI for Marketing and Automation28
- 1.1Determining How Customers Feel20 mins
- 1.2Scaling Paid Advertising ROI20 mins
- 1.3Measuring the Return on Investment of Conversational AI Chatbots20 mins
- 1.4Navigating Career Transitions20 mins
- 1.5Making Quick Checks Before and After Using AI20 mins
- 1.6Not Checking Outputs for Errors and Biases20 mins
- 1.7You Have More Creative Ideas than Time to Implement Them20 mins
- 1.8Deploying AI-Enhanced SEO and Content Strategies20 mins
- 1.9Navigating the AI-Human Partnership20 mins
- 1.10Choosing the Right Output Type for Your Project20 mins
- 1.11Looking at Some Real-World Examples of AI Tools20 mins
- 1.12Looking at Quick Prompting Techniques20 mins
- 1.13AI Tools for Predictive Writing20 mins
- 1.14Providing What Customers Want20 mins
- 1.15Tracking Key Performance Indicators with AI20 mins
- 1.16Integrating Conversational AI Chatbots into Existing Systems20 mins
- 1.17Becoming an Early Adopter20 mins
- 1.18Responding to Issues20 mins
- 1.19Using Offensive, Unethical, or Dangerous Prompts20 mins
- 1.20You Want to Automate Your Marketing Tasks20 mins
- 1.21Conducting Data Analysis for Customer Insights20 mins
- 1.22Unpacking the Mechanics of Generative AI20 mins
- 1.23Getting into Workflow Automation20 mins
- 1.24Deploying Best Practices to Get the Most from Your Prompts20 mins
- 1.25Optimizing Copy and Social Media Content for Marketers20 mins
- 1.26Predicting What Customers Will Do20 mins
- 1.27Innovating New Offers20 mins
- 1.28Personalizing Customer Interactions20 mins
Instructor
Free
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