Circular Fashion Marketing Strategies

This unit examines sustainable brands, circular-economy business models (resale, rental, swapping), and accessory/product strategies that extend garment life. Students will analyze brand examples, calculate cost-per-wear and lifecycle impacts, practice upcycling and styling, and create marketing recommendations that communicate sustainable value to consumers.

Learning Objectives

• Analyze sustainable fashion brands, resale platforms, and rental/clothing-swap models to identify business models, value propositions, and target consumer segments.
• Evaluate product lifecycles and calculate cost-per-wear to compare the environmental and economic trade-offs of purchasing, renting, reselling, and upcycling garments.
• Apply product-management and marketing strategies to develop merchandising and promotional recommendations that increase garment longevity and clearly communicate sustainable value.
• Demonstrate upcycling and styling techniques across multiple garment categories and assess their marketability using consumer-appeal, price-point, and sustainability-message criteria.