Event Operations and Logistics

This unit focuses on the operational execution of meetings and events, covering budgeting, contracts, venue and format selection, catering coordination, safety and accessibility, and virtual/AV logistics. Students will apply practical tools for rehearsals, marketing follow-up, written confirmations, and post-event measurement, building on prior planning foundations and preparing for advanced implementation and evaluation topics in the next unit.

Learning Objectives

• Analyze audience needs, event objectives, and timing to select the most effective meeting format or alternative (in-person, virtual, hybrid) and appropriate venue or exhibit setting
• Develop detailed operational plans and budgets that include catering orders, staffing and uniform needs, AV/videoconference requirements, safety and accessibility accommodations, and event timelines
• Evaluate, negotiate, and complete contracts and written confirmations by identifying ambiguous terms, applicable fees, and international exhibit requirements to protect stakeholder interests
• Apply marketing, rehearsal, etiquette, and measurement techniques—including post-event evaluation metrics and written confirmations—to ensure smooth execution and assess event effectiveness