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BMA: Project, Product & Operations
Foundations of AI-Driven Value Management
Curriculum
1 Section
11 Lessons
30 hours
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Unit 1 — Foundations of AI-Driven Value Management
11
1.1
A Brief History of Value Management
20 mins
1.2
Modern Corporate Governance—Raising the Bar on Capital Investments
20 mins
1.3
Your Guide to Achieving 8X Company Revenue Outcomes
20 mins
1.4
Notes
20 mins
1.5
Understanding the Fundamentals of Business Value
20 mins
1.6
Understanding the Customer Life Cycle
20 mins
1.7
Notes
20 mins
1.8
The Game Changer: Artificial Intelligence
20 mins
1.9
Introducing a Blueprint for AI-Value Management
20 mins
1.10
Empowering B2B Marketing with AI-Enabled Value Management
20 mins
1.11
The Current State of B2B Marketing
20 mins
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