Foundations of AI-Enhanced Sales

This unit introduces core sales principles, human-centered discovery, and productivity practices while integrating entry-level AI tools for agribusiness prospecting. Students will learn to prioritize selling time, craft and edit authentic outreach, and evaluate ethical implications to prepare for advanced AI sales automation in subsequent units.

Learning Objectives

• Analyze core sales concepts and human-centered discovery techniques to identify customer needs and map those needs to agribusiness products or services
• Apply ruthless prioritization, time-blocking, and prime-selling-time strategies to produce a prioritized weekly selling schedule that documents ROI-driven activity choices
• Demonstrate the use of AI-driven prospecting tools by creating at least three personalized outreach messages and a multi-step prospecting sequence while managing tool complexity
• Evaluate AI-generated content and editing strategies for tone, accuracy, and ethical compliance, and revise outputs to ensure authenticity and avoidance of misleading claims