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BMA: Career, Entrepreneurship & Communication
Foundations of Entrepreneurial Opportunity
Curriculum
1 Section
33 Lessons
30 hours
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Unit 1 — Foundations of Entrepreneurial Opportunity
33
1.1
Anyone Can Become an Entrepreneur
20 mins
1.2
Dealing with the Boom and Bust Economy of the 2020s
20 mins
1.3
Understanding Ideas versus Opportunities, Creativity versus Innovation
20 mins
1.4
Starting with Your First Risk: You!
20 mins
1.5
Understanding Your Industry
20 mins
1.6
Conducting Customer Discovery
20 mins
1.7
Zeroing-in on a Product Solution
20 mins
1.8
Understanding Intellectual Property Rights
20 mins
1.9
A Little Science Behind Founding Teams
20 mins
1.10
Understanding Supply Chains, Logistics, and Distribution Channels
20 mins
1.11
Understanding Business Models
20 mins
1.12
Touring Your Business Virtually
20 mins
1.13
Starting with a Feasible Concept
20 mins
1.14
Starting with a Plan
20 mins
1.15
Choosing a Legal Form for Your Business
20 mins
1.16
Identifying Factors That Affect Growth
20 mins
1.17
Understanding Product/Service Adoption Patterns
20 mins
1.18
Identifying the Components of a Successful Financial Plan
20 mins
1.19
Preparing for the Unknown: When Bad Things Happen to Good Companies
20 mins
1.20
Because Everyone Is Doing It
20 mins
1.21
Read about Entrepreneurs
20 mins
1.22
Recognizing an Entrepreneurial Venture
20 mins
1.23
The Global Entrepreneurship Picture
20 mins
1.24
Starting with an Idea May Not Be the Best Idea
20 mins
1.25
Turning Your Opportunity into a Business Concept
20 mins
1.26
Using a Framework of Industry Structure
20 mins
1.27
Discovering Your Customers
20 mins
1.28
Moving Rapidly to a Prototype: The Minimum Viable Product
20 mins
1.29
Protecting Your Better Mousetrap with a Patent
20 mins
1.30
Who’s on First?
20 mins
1.31
Looking at Logistics
20 mins
1.32
Evolving Digital Business Models
20 mins
1.33
Estimating How Much You Will Sell: Demand
20 mins
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