This capstone unit guides students through the final phase of new product development: preparing for launch, commercializing a mobile solution, and managing post‑launch performance and risks. Students will synthesize team organization, collaboration practices, IP decisions, finance/business case development, metrics/dashboards, and continuous improvement to support sustainable product outcomes in a global marketplace.
Learning Objectives
- Analyze potential NPD risks and develop prioritized mitigation and contingency plans for a mobile application launch
- Apply dashboard and metric design principles to create a concise post‑launch monitoring plan that tracks key performance, quality, and customer feedback indicators
- Demonstrate the ability to produce and present a project business case and commercialization plan that justifies resource allocation and stakeholder engagement for market entry
- Evaluate team structures, roles, collaboration workflows, and IP/sharing strategies to recommend improvements that optimize cross‑functional and global new product development performance
Curriculum
- 1 Section
- 21 Lessons
- 30 hours
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- Unit 4 — Launching and Scaling Products21
- 1.1Shortening Cycle Time20 mins
- 1.2Making Review Meetings Work20 mins
- 1.3Factoring In Post-Launch Evaluations20 mins
- 1.4Beefing Up Your Social Skills in the Global Economy20 mins
- 1.5A Line in the Sandbox: Deciding What Assets to Keep and What to Share20 mins
- 1.6Seeing Ten (Or Fewer) Measures at a Glance with Dashboard Metrics20 mins
- 1.7Making the Most of Products, Services, Solutions, and Experiences20 mins
- 1.8Distilling the Results: Images and Requirements20 mins
- 1.9Dipping into Your Bag of Tricks to Make Creative Sessions Even More Creative20 mins
- 1.10Phase 4: Launch and Commercialization20 mins
- 1.11Preparing for Engagement: Assembling and Equipping Your NPD Team20 mins
- 1.12Practicing the Discipline of No Waste20 mins
- 1.13The Prose of Finance and Strategy: Writing a Project’s Business Case20 mins
- 1.14Unveiling the How-To’s and Secrets of Collaboration20 mins
- 1.15Quantifying the Results of the Customer Visit Program20 mins
- 1.16Making the Product Development Process Work for You20 mins
- 1.17Defining the Troops’ Roles and Responsibilities20 mins
- 1.18Involving the Functions in the NPD Process20 mins
- 1.19Organizing Your NPD Teams20 mins
- 1.20Relating to Management during the NPD Process20 mins
- 1.21Understanding and Managing NPD Risk20 mins
Instructor
Free
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