Simplicity – The Rule of Threes

Memorable Marketing: Trends That Harness the Power of Episodic Memory

The Visual Vanishing Act: When Words Dissolve into Imagery

Fragrances and Flavors in the Rituals and Routines of Our Daily Lives

Voice of Authority – The Role of Pitch, Tone, and Timbre

Loved That Ad – But Wait, What Was It For? I Don’t Remember

The Handcrafted Halo: Crafting the Neuroaesthetics of Luxury

Realms Converged: The Alchemy of Virality in the Melding of Worlds

Selfie Science: Obsessive about Me

How Grandmothers Nurture Generations

Pragmatism, Realism, and Acceptance

Tribal at the Core: Desire for Deep Belonging

Self‐Worth – I Am Wonderful, Am I Not?

What Does It Say about Me to Others? Social Identity as Brand Benefit

The Geocoding of Experience: Trends Connected to Spatial Memory

Simplicity in the Aisle: Rule of Threes in Packaging

Fragrances and Flavors in Charged Emotional Moments

Extracting Emotions Evoked by Music – Anthropocentric Models

Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better

Tailored Elegance and the Neuroscience of Personalization

Heroes Among Us: The Viral Spark of Everyday Extraordinary

The Emoji Brain: Short, Symbolic, yet Emotional

Summary

We Mattered: Nostalgia, Accomplishment, Recognition, and Acknowledgment

Self‐Actualization: Desire for the Highest in Me

Community – Sense of Belonging

What Does It Say about Me to Myself? Personal Identity as Brand Metaphor

Ritual and Habit: Procedural Memory in Product Innovation

Seeking Stability in an Uncertain World

Creating a Distinctive Scent: Neurodesign Using Memory Structures

The mu score

How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers

Chromal Elegance: The Spectral Alchemy of Luxury

The Wild Connection: Beasts Go Viral

Pruning – Constantly Changing Networks of Neurons and Friends

Feeling Young at Heart – The Benjamin Button Effect

Memorabilia and the Mind

To Boldly Go Where No One Has Gone Before – Brand Extensions