NeuroAI Foundations for Marketing

This unit introduces the evolution and capabilities of neuroAI and large language models and applies core neuroscience principles to consumer segmentation, sensory branding, and storytelling. Students will learn to translate neural drivers of emotion, desire, and memory into measurable branding and interaction design choices while considering ethical constraints.

Learning Objectives

• Analyze the evolution, capabilities, and limitations of large language models and neuroAI tools and evaluate their appropriate uses in consumer marketing scenarios
• Apply neuroscience-informed principles (sensory cues, reward pathways, emotional framing, and the Six‑Dimension Neuroscience Framework) to construct a consumer profile and produce a three-part branding proposal (visual identity, auditory motif, and packaging/olfactory cue)
• Demonstrate the mapping of at least two demographic or psychographic segments (e.g., adolescents, mothers, cisgender male/female, midlife consumers) to predicted neural and behavioral responses and design three marketing touchpoints (messaging, interaction, and sampling) that leverage those responses
• Evaluate ethical, privacy, and bias considerations in neuroAI-driven marketing and produce a mitigation plan that addresses data governance, representational fairness, and transparency for a proposed campaign