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BMA: Project, Product & Operations
New Product Development Foundations
Curriculum
1 Section
22 Lessons
30 hours
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Unit 1 — New Product Development Foundations
22
1.1
The Requirements of NPD Success
20 mins
1.2
Growing Your Business: Market Expansion, Acquisition, or Innovation?
20 mins
1.3
Understanding the Market
20 mins
1.4
Dissecting the Customer Visit Process
20 mins
1.5
Drafting Your Creative Teams
20 mins
1.6
Screening Your Ideas and Developing New Concepts
20 mins
1.7
Recognizing the Importance of Inventorying Your Technology
20 mins
1.8
Setting NPD Targets
20 mins
1.9
Connecting Research to Development: The Fuzzy Front End
20 mins
1.10
What Makes Teams Fly?
20 mins
1.11
Is Your Company a Well-Oiled Machine or a Herd of Cats?
20 mins
1.12
Understanding the Purpose of Reviews
20 mins
1.13
Preparing for a Successful Launch — You Gotta Start Early
20 mins
1.14
Using Digital Technology to Test and Experiment
20 mins
1.15
Mapping the Landscape in the Global Development Game
20 mins
1.16
Understanding the “Open Innovation Paradigm”
20 mins
1.17
Conducting New Product Concept Testing
20 mins
1.18
Ten (Minus Two) Ways to Keep Track of Your Teams’ Progress
20 mins
1.19
Business Case Outline
20 mins
1.20
Moving from Product Possibility to Market Reality
20 mins
1.21
Assessing the Importance of New Products in Your Growth Plans
20 mins
1.22
Opportunities in Existing Product Lines
20 mins
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