This unit introduces core principles and practices of new product development (NPD) for mobile applications, including market analysis, idea screening, team formation, and early-stage planning and testing. Learners will build foundational skills in setting NPD targets, creating a technology inventory, and preparing a draft business case that supports subsequent design, development, and launch units.
Learning Objectives
- Analyze market opportunities and customer needs using primary and secondary research to prioritize mobile application concepts for further development
- Evaluate growth pathways (market expansion, acquisition, or innovation) and recommend a strategic approach aligned with measurable NPD targets
- Apply team formation strategies, role definitions, review processes, and technology inventories to produce a project plan with milestones, review gates, and launch readiness actions
- Demonstrate concept testing and digital experimentation methods and produce a draft business case and test plan suitable for moving a product concept into development
Curriculum
- 1 Section
- 22 Lessons
- 30 hours
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- Unit 1 — New Product Development Foundations22
- 1.1The Requirements of NPD Success20 mins
- 1.2Growing Your Business: Market Expansion, Acquisition, or Innovation?20 mins
- 1.3Understanding the Market20 mins
- 1.4Dissecting the Customer Visit Process20 mins
- 1.5Drafting Your Creative Teams20 mins
- 1.6Screening Your Ideas and Developing New Concepts20 mins
- 1.7Recognizing the Importance of Inventorying Your Technology20 mins
- 1.8Setting NPD Targets20 mins
- 1.9Connecting Research to Development: The Fuzzy Front End20 mins
- 1.10What Makes Teams Fly?20 mins
- 1.11Is Your Company a Well-Oiled Machine or a Herd of Cats?20 mins
- 1.12Understanding the Purpose of Reviews20 mins
- 1.13Preparing for a Successful Launch — You Gotta Start Early20 mins
- 1.14Using Digital Technology to Test and Experiment20 mins
- 1.15Mapping the Landscape in the Global Development Game20 mins
- 1.16Understanding the “Open Innovation Paradigm”20 mins
- 1.17Conducting New Product Concept Testing20 mins
- 1.18Ten (Minus Two) Ways to Keep Track of Your Teams’ Progress20 mins
- 1.19Business Case Outline20 mins
- 1.20Moving from Product Possibility to Market Reality20 mins
- 1.21Assessing the Importance of New Products in Your Growth Plans20 mins
- 1.22Opportunities in Existing Product Lines20 mins
Instructor
Free
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