Monetizing AI-Driven Value

This capstone unit synthesizes prior learning to operationalize AI-driven value management across the enterprise by building an AI Value Assistant, applying a unified One Value Motion, and quantifying revenue and efficiency gains. Students will develop practical strategies for capturing value from customers and partners, forecast long-term financial impact, and prepare implementation-ready recommendations for stakeholders.

Learning Objectives

• Analyze enterprise and customer lifecycle data to identify and quantify at least three revenue-acceleration opportunities, presenting expected uplift as percentage and dollar projections
• Apply the One Value Motion Playbook to design an integrated cross-functional process that maps customer journeys to measurable revenue and retention KPIs
• Demonstrate the development and configuration of an AI Value Assistant prototype that produces actionable customer insights and prescriptive recommendations using defined data inputs and evaluation metrics
• Evaluate partner ecosystem strategies and produce a 10-year forecast that compares revenue growth, cost reductions, and time-savings scenarios with return-on-investment calculations