Post-Production, Distribution & Promotion

This unit develops students’ skills in editing, metadata, hosting, and audience-building for podcast episodes. Students will practice hands-on post-production workflows, configure distribution channels (RSS/streaming/YouTube/FTP), and apply promotion and monetization strategies while incorporating modern tools and apps, including AI assistants.

Learning Objectives

• Demonstrate proficiency using audio editing and production tools (e.g., Audacity, Descript) to edit, mix, apply appropriate sample rates, and produce final episode files suitable for distribution
• Apply consistent file management and metadata practices by implementing effective file-naming conventions, embedding ID3 tags, and exporting formats optimized for hosting and streaming
• Configure and manage distribution channels by setting up hosting/streaming accounts, creating and validating RSS feeds, publishing show notes and YouTube versions, and transferring files via FTP when required
• Evaluate and implement audience-growth and monetization strategies by analyzing advertising options, promotion tactics (blogs, forums, social), methods to foster listener engagement, and integrating productivity tools such as podcasting apps and ChatGPT