This unit develops learners’ skills for running customer visits, facilitating creative sessions, and integrating cross‑functional teams and partners into the new product development (NPD) process. Students will practice translating customer input into requirements, using digital collaboration tools, managing an NPD portfolio, and assessing prototypes and process health to prepare for launch planning.
Learning Objectives
- Analyze customer visit and market feedback to identify and prioritize user needs and translate them into product requirements using Quality Function Deployment (QFD)
- Apply facilitation techniques and digital collaboration tools to plan, open, and manage creative sessions, cross‑functional meetings, and partner interactions
- Demonstrate the ability to construct a basic launch and profit model, balance an NPD portfolio, and follow established review rules to advance concepts
- Evaluate prototypes and NPD process health using quantitative metrics and recommend how to convert losing concepts into useful assets or portfolio improvements
Curriculum
- 1 Section
- 21 Lessons
- 30 hours
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- Unit 2 — Collaborative New Product Development21
- 1.1Building the Foundation for the Customer Visit Program20 mins
- 1.2Setting Up and Opening the Creative Session20 mins
- 1.3Improving Your Concepts with Quality Function Deployment20 mins
- 1.4Surveying Ways to Inventory Your Technology20 mins
- 1.5Including Partners in New Product Development20 mins
- 1.6Phase 1: Navigating from the Ocean to the River20 mins
- 1.7Understanding Why Cross-Functional Teams Are Special20 mins
- 1.8Filling and Balancing Your NPD Portfolio20 mins
- 1.9Abiding by the Rules for a Successful Review20 mins
- 1.10Forming the Launch Plan20 mins
- 1.11Using Digital Technologies for Team Collaboration20 mins
- 1.12Surveying the Benefits of Globalization and Defining Your Strategy20 mins
- 1.13Deciding Whom to Partner With20 mins
- 1.14Checking Your Progress with Prototypes20 mins
- 1.15Ten Ways to Measure the Health of Your Product Development Processes20 mins
- 1.16Identifying the Roles of the Functions20 mins
- 1.17Identifying the Role of NPD for Your Company20 mins
- 1.18Constructing Your Profit Model20 mins
- 1.19Dipping Your Toes into the Visiting Process20 mins
- 1.20Getting Creative by Thinking Outside the Box20 mins
- 1.21Turning Losing Concepts into Assets20 mins
Instructor
Free
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