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BMA: Career, Entrepreneurship & Communication
Message Crafting and Polishing with AI
Curriculum
1 Section
25 Lessons
30 hours
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Unit 3 — Message Crafting and Polishing with AI
25
1.1
Summarizing the Synergy between WI and AI
20 mins
1.2
Making Readers Part of the Journey
20 mins
1.3
Jumping in and Writing the Draft
20 mins
1.4
Using Cc and Bcc Appropriately
20 mins
1.5
Inspiring Action with a Quick Tip Sheet
20 mins
1.6
Crafting a One-Page Bio
20 mins
1.7
Providing Specific Guidelines and Instructions
20 mins
1.8
Where’s the Beef?
20 mins
1.9
Enhancing the Tone
20 mins
1.10
Considering Copyright Laws
20 mins
1.11
Including the Four Pillars of Storytelling
20 mins
1.12
Sequencing for Maximum Impact
20 mins
1.13
Creating Visual Appeal
20 mins
1.14
Identifying Questions Readers May Need Answered
20 mins
1.15
Creating a One-or Two-Paragraph Bio
20 mins
1.16
Asking Open-Ended Questions
20 mins
1.17
Lacking Visual Interest
20 mins
1.18
Researching and Fact-Checking
20 mins
1.19
Creating the Story Arc
20 mins
1.20
Polishing the Draft
20 mins
1.21
Starting and Ending your Message Professionally
20 mins
1.22
Understanding How People Process Information
20 mins
1.23
Fashioning a Pithy Elevator Pitch
20 mins
1.24
Using Specific Keywords or Phrases
20 mins
1.25
Inconsistent Tone
20 mins
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