Message Crafting and Polishing with AI

This unit focuses on drafting, refining, and optimizing business messages using human-centered writing practices and AI-assisted tools. Students will sequence content, shape tone, apply storytelling, handle email etiquette, verify facts and copyright, and add visuals and keywords to create persuasive, professional communications that prepare them for advanced application and assessment in the following unit.

Learning Objectives

• Analyze audience needs and information-processing preferences to sequence content, identify reader questions, and select appropriate tone and visual elements for business messages.
• Apply professional communication conventions (including CC/BCC usage, openings and closings, and email etiquette) and AI-assisted drafting techniques to produce one-page bios, brief bios, elevator pitches, quick tip sheets, and instructional messages.
• Demonstrate storytelling and persuasive techniques by incorporating the four pillars of storytelling, creating a clear story arc, using open-ended questions, and crafting calls to action that inspire reader response.
• Evaluate sources for accuracy, apply fact-checking and copyright best practices, and integrate specific keywords and visual appeal to produce polished, legally compliant, and audience-focused business documents.