Monetizing and Operating in the Metaverse

This unit focuses on applying metaverse platforms, hardware, and business strategies to monetize virtual experiences and operate virtual storefronts, events, and workspaces. Students will examine platform case studies, match hardware to use cases, design pricing and product-positioning strategies, and plan operational and staffing needs to prepare for a culminating implementation project.

Learning Objectives

• Analyze metaverse platforms and branded case studies (e.g., Decentraland, The Sandbox, Gucci, Hyundai) to determine platform suitability for specified business goals and audiences
• Evaluate headsets, specialized gaming hardware, and accessory configurations to recommend optimal user-experience setups for gaming, training, events, and workplace scenarios
• Apply pricing, monetization, product-positioning, and sales strategies to design a virtual product or event launch plan that includes revenue models, marketplace listing approaches, and logistics
• Develop an implementation proposal that integrates staffing/job roles, data collection strategies, technical and logistical challenges, and enhanced service offerings for bringing a business onto the metaverse