This unit explores how non-fungible tokens, tokenomics, avatars, and community commerce drive economic activity and brand value inside the metaverse. Students examine market data, design considerations, and strategic use cases to prepare a data-informed NFT concept and business case that can be implemented in subsequent design and development units.
Learning Objectives
- Analyze types of NFTs, market statistics, and tokenomic models to identify value drivers and risks within metaverse economies.
- Evaluate the impact of avatars, digital identity, and community commerce on brand value propositions and user engagement in metaverse contexts.
- Apply key NFT design considerations (purpose, scarcity, utility, interoperability, and user experience) to produce a prototype NFT concept aligned to a target audience and metaverse use case.
- Demonstrate the ability to build a data-informed business case and community commerce strategy for an NFT-based product, including proposed tokenomics, revenue streams, and success metrics.
Curriculum
- 1 Section
- 13 Lessons
- 30 hours
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- Unit 3 — NFTs and Metaverse Economy13
- 1.1Types of NFTs20 mins
- 1.2Learn20 mins
- 1.3Putting the Metaverse in Historical Context20 mins
- 1.4Tokenomics20 mins
- 1.5The NFT Market Statistics20 mins
- 1.6Metaverse Mindsets20 mins
- 1.7How Do NFTs Fit in the Metaverse Economy?20 mins
- 1.8Build a Case20 mins
- 1.9A Universe in the Palm of Your Hand20 mins
- 1.10The Rise of Community Commerce20 mins
- 1.11Key Value Propositions of the Metaverse Economy for Brands20 mins
- 1.12Importance of Avatars to the Metaverse and Digital Identity20 mins
- 1.13Key Considerations for NFT Design and Purpose20 mins
Instructor
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