Product Roadmaps and Launch Strategy

This unit guides students through translating product strategy into actionable plans for development, launch, and retirement. Students will learn to produce feature descriptions and roadmaps, choose planning and launch approaches, apply governance and best practices, and monitor post-launch success to support go/no-go and continuous improvement decisions.

Learning Objectives

• Analyze competitive intelligence and customer feedback to prioritize features and inform product roadmaps and market strategy
• Create clear product artifacts including feature descriptions, marketing plans, and product roadmaps that define launch type, timeline, and retirement criteria
• Apply planning frameworks (lean/simple and in-depth) and responsibility models (RACI/DACI) to coordinate development, funding, and cross-functional launch activities
• Evaluate launch readiness and product success by monitoring quality indicators, success metrics, sales enablement, and post-launch criteria to recommend go/no-go decisions and improvements