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BMA: Project, Product & Operations
Product Roadmaps and Launch Strategy
Curriculum
1 Section
24 Lessons
30 hours
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Unit 3 — Product Roadmaps and Launch Strategy
24
1.1
Studying Competitive Intelligence
20 mins
1.2
Streamlining the Planning Process with Lean and Simple Planning
20 mins
1.3
Considering Other Components of Marketing Strategy
20 mins
1.4
Whipping Up a Product Feature Description
20 mins
1.5
Maintaining Best Practices during Development
20 mins
1.6
Making the Decision to Ship the Product
20 mins
1.7
Checking Out Different Launch Types
20 mins
1.8
Creating an Effective Marketing Plan
20 mins
1.9
Following Best Practices when Retiring a Product
20 mins
1.10
Winning Over Your Development Team
20 mins
1.11
Shipping a Poor Quality Product
20 mins
1.12
Golden Feature Product Road Maps
20 mins
1.13
Not Continuing to Learn
20 mins
1.14
RACI and DACI: Understanding Responsibilities
20 mins
1.15
Visiting Customers
20 mins
1.16
Reality-Checking Your Ideas and Hypotheses
20 mins
1.17
Taking a More Thorough Approach: In-Depth Planning
20 mins
1.18
Putting Your Market Strategy in Writing
20 mins
1.19
Plotting Your Product’s Path to Success with a Product Road Map
20 mins
1.20
Running a Smooth Product Launch
20 mins
1.21
Monitoring Product Success Metrics
20 mins
1.22
Getting Sales on Your Side
20 mins
1.23
Inadequately Funding Launch
20 mins
1.24
Market and Strategy Road Maps
20 mins
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