Product Strategy and Development Planning

This unit guides students from idea generation through formal planning for product introduction, ongoing management, and end-of-life. Learners synthesize market research, persona insights, scoring models, and strategy tools to create executable business cases, launch plans, forecasts, and retirement strategies while developing leadership and stakeholder alignment skills.

Learning Objectives

• Analyze product life cycle stages, persona-driven market needs, and competitive/technology factors to evaluate opportunity fit and inform forecasting assumptions
• Apply ideation techniques, market research methods, and scoring models to prioritize product concepts and document a defensible business case
• Develop comprehensive go-to-market artifacts — including launch goals, timed roadmaps, beta program plans, forecast models, and retirement strategies — that balance scope, cost, and schedule trade-offs
• Demonstrate leadership and stakeholder alignment by preparing an executive-ready pitch, engaging cross-functional teams, and conducting a self-assessment of product management processes and personal strengths