Wiley
AI-Driven Prospecting and Proposal Strategies
This unit teaches students how to harness AI to accelerate prospecting, personalize outreach, and streamline proposal and contract workflows within […]
Free
Foundations of AI-Enhanced Sales
This unit introduces core sales principles, human-centered discovery, and productivity practices while integrating entry-level AI tools for agribusiness prospecting. Students […]
Free
Advanced PR Campaign Execution
This capstone unit focuses on executing, measuring, and sustaining integrated public relations campaigns, including event staging, media relations, influencer activation, […]
Free
Media Relations and Campaign Execution
This unit advances students’ skills in media relations, pitching, and multi-channel campaign execution across traditional, digital, and emerging platforms. Students […]
Free
Media Channels and Campaign Tactics
This unit explores the selection and tactical use of traditional and new media, message development, and campaign logistics for public […]
Free
Foundations of Public Relations
This unit introduces core public relations concepts and practical skills needed to plan and launch basic PR efforts. Students learn […]
Free
AI-Driven Marketing Strategy & Ethics
This capstone unit integrates technical, ethical, legal, and strategic skills for deploying AI across marketing functions, from NLP and image […]
Free
AI-Powered Marketing Applications
This unit applies foundational AI concepts to real-world marketing channels, tools, and data workflows to optimize campaign performance, personalization, and […]
Free
AI-Driven Marketing Operations
This unit bridges foundational AI concepts with practical marketing operations, focusing on data sourcing, measurement, lead scoring, creative generation, testing, […]
Free
Foundations of Marketing with AI
This unit introduces the historical context, core technologies, and practical marketing applications of artificial intelligence. Students learn foundational concepts—data, machine […]
Free
Generation AI: Economy and Ethics
This unit examines the societal, economic, and business impacts of Generation AI on agribusiness management and marketing, emphasizing ethical, privacy, […]
Free
AI and Agribusiness Workforce Futures
This unit examines how generative AI and agent technologies reshape careers, customer interactions, and community wellbeing in agribusiness. Students explore […]
Free
AI, Media, and Market Impacts
This unit examines how generative AI, immersive media (AR/VR), deepfakes, and AI-enabled services (health, education, urban systems) shift consumer behavior, […]
Free
Generations, Media, and AI
This unit examines how generational change, evolving media landscapes, and emerging generative AI technologies reshape consumer behavior and marketing touchpoints […]
Free
Assignment Selling and Optimization
This capstone unit trains students to operationalize and scale a customer-focused digital marketing and assignment-selling system across channels, technology, and […]
Free
Content, Conversion, and Revenue Systems
This unit turns brand strategy into scalable content, video, pricing, and sales systems that drive conversions across the customer journey. […]
Free
Brand Signals, Content, and Conversion
This unit develops students’ ability to establish a known and trusted brand through strategic content, video, pricing, website, and sales-process […]
Free
Digital Brand Trust and Content Strategy
This unit introduces the fundamentals of building digital brand trust through intentional content, local and search strategies, and sales-aligned media. […]
Free
Advanced Social Media Scaling
This capstone unit focuses on optimizing, scaling, and measuring integrated social media marketing programs using advanced tactics and emerging technologies. […]
Free
Social Campaigns and Platform Integration
This unit guides students through planning, executing, and optimizing integrated social media campaigns across major platforms (Facebook, Instagram, TikTok, YouTube, […]
Free