Wiley
Tactical Social Media and Paid Campaigns
This unit covers tactical execution across social and digital channels, including paid media, search targeting, email integration, influencer collaboration, platform-specific […]
Free
Foundations of Social Media Strategy
This unit introduces the core components of a digital marketing and social media strategy, including brand versus business model distinctions, […]
Free
Operationalizing Customer 360 Data
This unit focuses on implementing enterprise Customer 360 solutions through modern data platforms, unstructured data handling, and organizational change. Students […]
Free
Customer 360 Data Architecture
This unit examines the data foundations, platform components, and governance needed to deliver Customer 360 experiences and effective personalization. Students […]
Free
Connected Data for Personalization
This unit examines how connected data, storage systems, and master data management enable scalable personalized experiences in Customer 360 initiatives. […]
Free
Foundations of Customer 360
This unit introduces core Customer 360 concepts, competitive strategy, CRM fundamentals, and the evolution of customer data to prepare learners […]
Free
Blog Growth and Monetization
This unit prepares students to scale a blog through promotion, diversification of content (video, podcast), and revenue-generation strategies while maintaining […]
Free
Monetization and Promotion Strategies
This unit teaches students how to monetize a blog and promote content across platforms using ads, affiliate programs, sponsored content, […]
Free
Blog Platforms, Promotion & Monetization
This unit examines blogging platforms, hosting options, and the digital tools used to plan, promote, and measure blog performance. Students […]
Free
Blogging Foundations and Strategy
This unit introduces learners to the blogosphere, guiding them through niche selection, goal setting, and the rapid launch of a […]
Free
AI Transformations in Retail Practice
This unit examines historical AI breakthroughs and applies a structured, bake-off framework to evaluate and operationalize AI services (e.g., speech-to-text, […]
Free
Applied AI Methods for Retail
This unit introduces core AI methodologies and practical workflows used to solve retail problems, including supervised, deep, and reinforcement learning, […]
Free
AI Foundations for Retail Operations
This unit builds on introductory AI concepts to examine how AI can transform retail roles, processes, and decision-making. Students learn […]
Free
Foundations of Retail AI
This unit introduces core concepts of artificial intelligence as applied to retail, covering historical context, computational foundations, basic modeling techniques, […]
Free
Deploying Agent-Powered Marketing
This capstone unit focuses on practical deployment and organizational adoption of autonomous marketing agents, addressing workflows, trust, data integration, brand […]
Free
Agentic AI Deployment and Scaling
This unit guides learners through the practical deployment, validation, and scaling of agentic AI within marketing organizations. Students will assess […]
Free
Enterprise Autonomous Agent Foundations
This unit examines how autonomous agents mature into enterprise-grade platforms and how they are architected, orchestrated, and operationalized for marketing […]
Free
Foundations of Agent-Powered Marketing
This unit introduces the strategic context for agent-powered technologies in marketing, clarifying the stakes, common misconceptions, and the promise and […]
Free
Leading AI Transformation in Manufacturing
This unit prepares learners to lead the strategic, ethical, and operational integration of generative and agentic AI across manufacturing organizations. […]
Free
AI Leadership, Governance, and Culture
This unit focuses on translating Gen AI strategy into sustainable organizational practice by equipping learners with governance, leadership, and people-management […]
Free